objective: build a brand
to create dreamy garments combining art and fashion with focus on slow fashion
Impact
Built a community on social media of people who enjoyed fashion and art.
Sold out monthly with sales across the United States (CA, NY, HI, TX, etc.) and Canada. Seen over Instagram, Pinterest, TikTok, and on IMG models, actresses, and influencers.
Website Reach in 2021: 100k across the world (US, CAD, UK, AU, JP, FR, DE, etc.)
Monthly Drops
Over 80 Corsets
in 2021
51.2k
23.2k
2021
consumer: The teenage / YA girl. Social Media users inspired by escapism narratives in art, fashion, and pop culture following the wave of cottage core, Bridgerton, and TikTok.
Goal: With the rise of textile waste and fast fashion, the aim was to mitigate textile waste through slow fashion and quality made-to-order designs.
skills: sewing, painting, social media, branding, creative direction, marketing
platforms: TikTok, Instagram, Reels, Pinterest
Creating the Corset
Building the Brand
Improvements
Stolen Designs
I didn't like the look of large watermarks which led to stealing of images and ultimately counterfeits being made. Fast fashion companies in China printed my designs on polyester corsets selling for as low as $5 on these sites. While spreading awareness was important there is little protection for small brands especially abroad.
Scalability
As a sole creator, marketing, creating, and customer service became difficult as the demand grew. This resulted in a fixed amount of sales per month as that was what was possible.
Designs Stolen by AliExpress (sublimation printed)
